High-Quality Clean Ingredients
Our priority is to provide products that are as close to nature as possible, free of adulterants, minimally processed, and comprehensively tested. We use clean ingredients that are non-GMO and organic, whenever possible, and qualify all ingredient suppliers and conduct independent inspections to make sure raw materials meet NOW’s high-quality standards.
Sourcing High-Quality Ingredients
We source ingredients from all around the world, based on the highest quality and best value available.
Ingredients NOW Won’t Use
We avoid ingredients that we feel don’t support our mission of empowering people to lead healthier lives.
Verified Probiotic Identity and Potency
We test incoming probiotics to verify their identity and potency prior to being released for production.
Clinical Studies: Ingredient Bioavailability Evidence
We ensure the bioavailability of our products by regularly conducting research studies.
Beauty & Health Ingredients Glossary
We take great pride in sourcing only clean, premium ingredients for all NOW® Solutions products.
Our Trademarked Ingredients
We buy exclusive products/ingredients, labeling these products with registered trademark names.
Excipients: Functional Ingredients Used in Dietary Supplements
Have you ever found it difficult to read the ingredients list on a product label? Read our Excipients article to find out more about those hard-to-read ingredients.