About NOW
A Company of Firsts
From day one, NOW was created to empower healthy living. We are a legacy, family-owned brand, a founding supporter of Vitamin Angels, and absolutely relentless about making the natural products and supplement industry better.
Our mission is to provide value in products and services that empower people to lead healthier lives.
Quality First
As a leading natural products company for 50 plus years, our dedication to superior quality has always involved sustainable sourcing, transparency at all levels, and exclusive testing methods that go above and beyond.
Committed to our Customers
As a company run by and owned by the Richard family, our family of employees is considered our first and most important customer. Our goal is to provide a healthy way of life through unsurpassed quality and unrelenting value.
