{"id":1256,"date":"2025-08-21T18:35:13","date_gmt":"2025-08-21T18:35:13","guid":{"rendered":"https:\/\/hypertrex.co.uk\/?p=1256"},"modified":"2025-08-21T19:07:31","modified_gmt":"2025-08-21T19:07:31","slug":"now-uncovers-quality-issues-for-supplement-brands-sold-on-amazon","status":"publish","type":"post","link":"https:\/\/hypertrex.co.uk\/index.php\/2025\/08\/21\/now-uncovers-quality-issues-for-supplement-brands-sold-on-amazon\/","title":{"rendered":"NOW uncovers quality issues for supplement brands sold on Amazon"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1256\" class=\"elementor elementor-1256\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5afbd28 e-con-full e-flex e-con e-parent\" data-id=\"5afbd28\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fac112 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"5fac112\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section id=\"layout_region__video_hero\" class=\"layout-region-margin-bottom-half layout-section-align-top lb-section lb-section--large\"><div class=\"lb-section-row region-body\"><div class=\"lb-region lb-region--main\"><div class=\"block-padding-y-md object-position-center block block-nowfoods-layout-blocks block-nowfoods-wysiwyg-block\"><div class=\"block-inner\"><p>NutraIngredients USA takes a tour of NOW\u2019s facilities and an in-depth look at the company\u2019s testing of supplements sold on Amazon that have uncovered serious quality issues over the last 6 years in an interview with CEO Jim Emme and VP of Global Sales and Marketing Dan Richard.<\/p><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0ca2f5 elementor-widget elementor-widget-heading\" data-id=\"a0ca2f5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">NOW tests various supplement brands sold on Amazon and finds many fail for potency and other quality issues.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea118eb color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"ea118eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section id=\"layout_region__video_hero\" class=\"layout-region-margin-bottom-half layout-section-align-top lb-section lb-section--large\"><div class=\"lb-section-row region-body\"><div class=\"lb-region lb-region--main\"><div class=\"block-padding-y-md object-position-center block block-nowfoods-layout-blocks block-nowfoods-wysiwyg-block\"><div class=\"block-inner\"><p>In 2017, NOW started its award-winning industry self-policing program of testing unfamiliar brands found on Amazon. The program tests high-value products sold by emerging brands on Amazon at both internal and external labs, evaluating the results compared to label claims.<\/p><p>The goal is to provide consumers with knowledge on quality and testing of supplements so they can make informed purchases. When buying supplements for health and wellness, you should feel confident that what&#8217;s on the label is in the bottle, which is why\u00a0<a href=\"https:\/\/www.nowfoods.com\/node\/43205\">NOW heavily invests in in-house testing labs<\/a>\u00a0and third-party testing and certifications to ensure customers of quality.<\/p><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8630e0c elementor-widget elementor-widget-heading\" data-id=\"8630e0c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Supplement Category Testing Results\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6699b03 color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"6699b03\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section id=\"layout_region__video_hero\" class=\"layout-region-margin-bottom-half layout-section-align-top lb-section lb-section--large\"><div class=\"lb-section-row region-body\"><div class=\"lb-region lb-region--main\"><div class=\"block-padding-y-md object-position-center block block-nowfoods-layout-blocks block-nowfoods-wysiwyg-block\"><div class=\"block-inner\"><p>The following are supplement categories in which NOW purchased a variety of products from different brands sold on Amazon and tested them along with our own products. You can read the results of each category testing via the links below.<\/p><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad48d63 elementor-widget__width-inherit color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"ad48d63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section id=\"layout_region__video_hero\" class=\"layout-region-margin-bottom-half layout-section-align-top lb-section lb-section--large\"><div class=\"lb-section-row region-body\"><div class=\"lb-region lb-region--main\"><div class=\"block-padding-y-md object-position-center block block-nowfoods-layout-blocks block-nowfoods-wysiwyg-block\"><div class=\"block-inner\"><ul><li><p><a title=\"NOW\u2019s Testing of Methyl B-12 Brands on Amazon\" href=\"https:\/\/www.nowfoods.com\/healthy-living\/articles\/nows-testing-methyl-b-12-brands-amazon\" data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"dbb146b0-ad98-419a-bd9c-ddec2257e3a7\">Methyl B-12<\/a><\/p><\/li><li><p><a title=\"NOW\u2019s Latest Testing of SAM-e Brands on Amazon\" href=\"https:\/\/www.nowfoods.com\/healthy-living\/articles\/nows-latest-testing-sam-e-brands-amazon\" data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"831423f8-4c9e-4762-a7b9-a12117b2f89e\">SAM-e Products<\/a><\/p><\/li><li><p><a title=\"NOW Tests Resveratrol Products Purchased Online, Reveals Significant Problems \" href=\"https:\/\/www.nowfoods.com\/healthy-living\/articles\/now-tests-resveratrol-products-purchased-online-reveals-significant\" data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"77aa5116-a957-4779-9c2e-e8b89ae5ede4\">Resveratrol Products<\/a><\/p><\/li><li><p><a title=\"NOW\u2019s Testing Results of Berberine Products December 2023\" href=\"https:\/\/www.nowfoods.com\/healthy-living\/articles\/nows-testing-results-berberine-products-december-2023\" data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"ffa32493-4efa-41b4-8000-ce1a920e976d\">Berberine Products<\/a><\/p><\/li><li><p><a href=\"https:\/\/www.nowfoods.com\/node\/44023\">Astaxanthin Supplements<\/a><\/p><\/li><li><p><a href=\"https:\/\/www.nowfoods.com\/node\/43896\">Bromelain Supplements<\/a><\/p><\/li><li><p><a href=\"https:\/\/www.nowfoods.com\/node\/43798\">Magnesium Glycinate<\/a><\/p><\/li><li><p><a href=\"https:\/\/www.nowfoods.com\/node\/43619\">Quercetin and CoQ10 (2022)<\/a><\/p><\/li><li><p><a href=\"https:\/\/www.nowfoods.com\/node\/42842\">Glutathione<\/a><\/p><\/li><li><p><a href=\"https:\/\/www.nowfoods.com\/node\/42771\">Curcumin<\/a><\/p><\/li><li><p><a href=\"https:\/\/www.nowfoods.com\/node\/42394\">Phosphatidyl Serine<\/a><\/p><\/li><li><p><a href=\"https:\/\/www.nowfoods.com\/node\/42496\">Acetyl-l-Carnitine<\/a><\/p><\/li><li><p><a href=\"https:\/\/www.nowfoods.com\/node\/42495\">Alpha Lipoic Acid<\/a><\/p><\/li><li><p><a href=\"https:\/\/www.nowfoods.com\/node\/42331\">CoQ10 (2020) and SAMe<\/a><\/p><\/li><\/ul><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e34f64b elementor-widget__width-inherit color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"e34f64b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section id=\"layout_region__video_hero\" class=\"layout-region-margin-bottom-half layout-section-align-top lb-section lb-section--large\"><div class=\"lb-section-row region-body\"><div class=\"lb-region lb-region--main\"><div class=\"block-padding-y-md object-position-center block block-nowfoods-layout-blocks block-nowfoods-wysiwyg-block\"><div class=\"block-inner\"><p>Stay tuned to nowfoods.com for continued updates.<\/p><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6c8c1e elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"f6c8c1e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Award-Winning Testing\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f1a8b9 elementor-widget__width-inherit color-scheme-inherit text-left elementor-widget elementor-widget-text-editor\" data-id=\"7f1a8b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section id=\"layout_region__video_hero\" class=\"layout-region-margin-bottom-half layout-section-align-top lb-section lb-section--large\"><div class=\"lb-section-row region-body\"><div class=\"lb-region lb-region--main\"><div class=\"block-padding-y-md object-position-center block block-nowfoods-layout-blocks block-nowfoods-wysiwyg-block\"><div class=\"block-inner\"><p>In 2022, NOW\u2019s VP of Sales and Marketing Dan Richard, also a family owner of NOW, was recognized as\u00a0<a href=\"https:\/\/www.nowfoods.com\/node\/43805\">Person of the Year: The Amazon.com Quality Activists<\/a>\u00a0for his significant efforts in quality testing. WholeFoods Magazine awarded this to Richard to shine a light on those who have taken a stand to help ensure quality and transparency, and in the process, to protect and support the independent natural products retailers, who helped build this industry long before online sales started to capture market share.<\/p><p>In June 2021, NOW received the\u00a0<a href=\"https:\/\/www.nowfoods.com\/node\/43319\">NutraIngredients-USA Editors Award for Industry Initiative of the Year<\/a>\u00a0for shining a light on quality problems with some supplements sold on Amazon. Results of NOW\u2019s systematic testing of select high-value products on Amazon received widespread trade media coverage, and other organizations began investigations. At the end of 2020, Amazon announced strict new requirements for supplement sellers and fine-tuned them with industry feedback. While Amazon has not stated that NOW\u2019s expos\u00e9 was the impetus, the timing suggests a correlation.<\/p><p>Also in 2021, NOW received the\u00a0<a href=\"https:\/\/www.nowfoods.com\/node\/43457\">Nutrition Business Journal Award: Efforts on Behalf of Industry<\/a>\u00a0for the role played in getting Amazon to pass new requirements for supplement vendors.\u00a0<\/p><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>NutraIngredients USA takes a tour of NOW\u2019s facilities and an in-depth look at the company\u2019s testing of supplements sold on<\/p>\n","protected":false},"author":1,"featured_media":947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,30,1],"tags":[34],"class_list":["post-1256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-healthy-living","category-uncategorized","tag-amazon"],"_links":{"self":[{"href":"https:\/\/hypertrex.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/1256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hypertrex.co.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hypertrex.co.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hypertrex.co.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hypertrex.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=1256"}],"version-history":[{"count":37,"href":"https:\/\/hypertrex.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/1256\/revisions"}],"predecessor-version":[{"id":1295,"href":"https:\/\/hypertrex.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/1256\/revisions\/1295"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hypertrex.co.uk\/index.php\/wp-json\/wp\/v2\/media\/947"}],"wp:attachment":[{"href":"https:\/\/hypertrex.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=1256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hypertrex.co.uk\/index.php\/wp-json\/wp\/v2\/categories?post=1256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hypertrex.co.uk\/index.php\/wp-json\/wp\/v2\/tags?post=1256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}